There are very few American products that provide instant recognition upon the mere mention of their names. Among them is “Louisville Slugger”, a brand that has been synonymous with baseball bats for more than 120 years. For many players, one of their proudest early-career moments was seeing their name branded on a Louisville Slugger baseball bat for the first time. What started out in the mid-1880s as a crude device fashioned out of wagon tongues has become one of the most coveted items in sports today. Clearly, the baseball bat has undergone some hefty redesigns since its inception, but perhaps the biggest change to the baseball bat, and perhaps to the world of sports in general, occurred a century ago on September 1, 1905. On that date, Pittsburgh Pirate great Honus Wagner signed the first ever sports endorsement contract, thereby allowing J.F. Hillerich & Son to brand Wagner’s name on baseball bats sold to the public. What follows is, I hope, a comprehensive reference guide for all
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