An insider’s look at the Jim Beam brand, from a 7th generation Master DistillerWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world’s best-selling bourbons. This book features family history and the evolution of bourbon, including Fred’s storied youth “growing up Beam” in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.Includes details of Fred Noe’s life on the road, spreading the bourbon gospelDescribes Fred’s journey to becoming the face of one of America’s most iconic brandsShares a simple primer on how bourbon is madeOffers cocktail and food recipesFor anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will det
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