Fred Noe, seventh-generation Beam family member and Jim Beam’s global brand ambassador, becomes the first Beam to put the family’s 217-year bourbon dynasty in writing, recounting his Bardstown, Kentucky upbringing and his path from the bottling line to the face of the world’s best-selling bourbon.
Along the way he shares a plain-spoken primer on how bourbon is made, cocktail and food recipes, and hard-won business lessons on building and protecting a century-spanning brand.
Published 2012
224 pages
$12.89