Bill Samuels Jr., who ran Maker’s Mark from 1975 to 2011, tells the story of his father’s creation, from its humble start in Happy Hollow, Kentucky to its rise into one of the world’s most sought-after bourbons.
Full-color photographs walk readers through the distillery in Loretto, Kentucky, alongside the story of the bottle’s signature red wax seal, a primer on tasting bourbon, and the company’s famously offbeat advertising history.
Published 2000
116 pages
$29.95